100 years of Van Rooy — and we are incredibly proud to celebrate this milestone.

For a century, our pastry products have been at the heart of everything we do — crafted with expertise, shared with care, and built on trust.

For 100 years, Van Rooy has remained a family-owned and locally rooted company, growing and evolving while staying true to the values that have shaped us from the very beginning: craftsmanship, commitment, personal relationships, and a strong connection to our community.

This achievement is the result of the people behind it, from production and quality to logistics, sales, and every team in between. Their dedication and collaboration make the difference every day. Being a family business means that people truly matter — and that long-term relationships are part of who we are.

Together with our customers and partners, we create more than products. We build lasting relationships, rooted in connection, trust, and a shared passion for quality.

Here’s to the next 100 years of craftsmanship, inspiration, family values, and meaningful partnerships.